Dustin and Clarion Hotel continue partnership, opening three new pop-up offices

Dustin, a leading online IT partner serving the Nordic region and Benelux, is continuing its partnership with Clarion Hotel and the office design company Götessons and is now opening three new pop-up offices in Stockholm, Gothenburg and Malmö, one of which will be fully circular.

The concept, referred to as the Dustin Business Suite, was launched at Clarion Hotel Sign in central Stockholm in September of last year. It quickly became a success, and pop-up offices are now being established at three other hotels.

“The ‘digital first’ trend has really taken off, and the demand for this type of co-working space is growing as people’s approach to work becomes more flexible and digital. Dustin Business Suite is a meeting place where a number of our products and services have been gathered under one roof. Everyone who wants to use the office space is welcome,” says Stephanie Forsblom, EVP Marketing & Communication at Dustin.

In addition to the existing pop-up office at Clarion Hotel Sign in Stockholm, Dustin Business Suites are now being opened at additional Clarion hotels in Stockholm, Gothenburg and Malmö.

“The office space at Clarion Hotel Sign is very popular and has been full nearly every day since it opened. We are delighted with this partnership, and it feels great to be able to offer attractive, ergonomic and well-equipped workspaces at more of our hotels,” says Henrik Berghult, Director of Operation Sweden Clarion Hotel.

Circular focus in Stockholm
The workspaces were designed by the office design company Götessons and David Design, whose focus was on creating an ergonomic, comfortable and attractive decor. At Clarion Hotel Stockholm, the concept has been taken one step further and encompasses a clear circular approach. Both the furniture and IT products are reused and come from Dustin’s and Götessons’ own stock of reused office furniture.

“Using furniture with a long life is an excellent way to help reduce the impact on the climate. For us, it is extremely important that products that are trendy and conducive to creative environments aren’t thrown away as soon as the trend changes. That’s why we developed LOOP – a system where our products can be returned or upcycled, and then be sold over and over again. LOOP also involves reusing furniture in other environments. By combining them in a new concept, they are given a new lease of life,” says Jessica Carlstein, Marketing Director at Götessons.

“We look forward to launching Dustin Business Suite in Malmö and Gothenburg together with Clarion Hotel and Götessons. We are particularly excited about Dustin Business Suite LOOP at Clarion Hotel Stockholm, a concept that is fully aligned with our corporate responsibility target of a 100 per cent circular offering by 2030,” concludes Stephanie Forsblom.

Dustin Business Suite:

• Dustin Business Suite is available at Clarion Hotel Sign and Clarion Hotel Stockholm in Stockholm, Clarion Hotel Post in Gothenburg and Clarion Hotel Malmö Live in Malmö.
• Dustin Business Suite gives guests access to fully equipped workspaces, with products from Dustin’s private label range, including screens, mice, printers and free WiFi.
• The workspaces can be used free of charge and are available around the clock.
• The number of workspaces varies between 10 and 15, depending on the hotel.